By this time 7 years ago Sony had already begun showcasing to the world what exactly they had planned for the at the time next-gen console, the PlayStation 4.

With two major articles, a logo reveal, and some scant bits of information here and there, Sony has been rather reclusive with their unveiling of the PlayStation 5. A report dropped today courtesy of Bloomberg might give us on some insight on why: due to fierce competition and scarce components, Sony is ‘struggling’ with the pricing of the PS5.

One major advantage the PS4 had over the XB1 was the $100 difference combined with the extra performance in computing power. It looks as if cell phone manufacturers, along with Sony, are needing to get their hands on all the DRAM and NAND flash memory they can get. Bloomberg’s insiders claim that the current cost per unit is around $450. Sony would have to market each unit at $470 to make a profit similar to what the PS4 yielded at launch when it dropped for $399, with a reported cost per unit estimated to be $381.

Apparently some Sony staff believe the PS5 should sell the console at a loss to match Microsoft is they try to lowball Sony. Others believe they should make profit off each unit on Day One of hitting the market this Holiday season.

Their Insider also claims that all major components have long been decided on including a cool system that is ‘unusually expensive’ to help keep the PS5 nice and cool. They also make note that the Coronavirus outbreak should have no impact on how many consoles can or will be made for the coming year.

What do you think, Brah? Would you be willing to pay $500 for the next PlayStation? Let us know your thoughts in the comments below!