Imagine having the best-selling game in North America for the 10th year in a row. Imagine the Crash Bandicoot N. Sane Trilogy moving over 10 million copies since launch in 2017. Imagine giving your CFO a $15 million bonus.
Now imagine your company having a record year yet you release nearly 800 of your 9600 employees. You don’t have to imagine any of these scenarios because Activision did it! Kotaku reported the layoffs were coming soon and they went down today as employees of Activision, King, and Blizzard were let go with severance packages, continued health care, career coaching/support to transition to the next stage in their careers.
Activision CEO Bobby Kotick had this to say in a conference call to investors this afternoon.
While our financial results for 2018 were the best in our history, we didn’t realize our full potential. To help us reach our full potential, we have made a number of important leadership changes. These changes should enable us to achieve the many opportunities our industry affords us, especially with our powerful owned franchises, our strong commercial capabilities, our direct digital connections to hundreds of millions of players, and our extraordinarily talented employees.
Even though the company had a record year they still somehow failed to meet their lofty expectations and have lowered their 2019 expectations to reflect this. I have some bad news, Bobby. Apex Legends has already begun to eat away at the Blackout fanbase. King’s mobile games are losing steam. Plus the way you guys have treated your crown jewel, Blizzard is absolute horsecrap. If Activision thought 2018 was a failure, what until they get a load of 2019.
We here at The PlayStation Brahs would like to send positive thoughts to all of those impacted by these layoffs.